Facebook Plans to Launch Newsletter Platform
Facebook is reportedly developing a new newsletter platform called Bulletin, which will allow writers and journalists to publish and distribute newsletters directly to their followers on the social media platform. According to reports, the platform will also offer tools for monetization, such as paid subscriptions and advertising.
The move follows a trend of other tech companies, such as Substack and Twitter’s Revue, offering similar newsletter platforms for writers and creators. Facebook’s entry into the space is expected to bring significant competition, given the company’s massive user base and existing infrastructure.
In a statement, a Facebook spokesperson said, “We’re exploring ways to help writers and journalists grow their audience and show valuable content to readers on Facebook. As part of this effort, we’re building new products and features that put writers and creators in charge of their content, reach, and monetization.”
The move comes as Facebook has faced criticism for its role in spreading misinformation and disinformation on its platform, particularly during the COVID-19 pandemic and the 2020 US presidential election. The company has sought to address these issues by launching initiatives such as its News tab, which features curated news articles from reputable sources.
Bulletin is currently in development and is expected to launch later this year. It remains to be seen how successful the platform will be and whether it will be able to compete with established players in the newsletter space.